Friday, September 27, 2019

9A - Testing the Hypothesis, Part 2

Who: After interviewing many people, I have developed a good idea of who falls within the boundary and who falls outside of it.  There are many people who commute to UF campus and travel to class on foot, but many others have parking decals and drive and park near their classrooms.  The group of people that would benefit most with a bicycle network on campus would undoubtedly be those who commute to campus via bus, uber, carpooling, etc.  Those that fall outside the boundary are those who drive themselves around campus.

What: The need for bicycles differs because transportation on bicycles is much faster and saves people energy as opposed to walking.  Those who have to travel long distance would benefit much more with a bicycle than on foot.

Why: Those outside the boundary don't have much of a need for the bicycles, unless they struggle to find more parking as traffic on campus increases.  At times, it would probably be quicker to travel with a bicycle than to have to get back in the car and drive.



Inside the BoundaryOutside the Boundary
Who is in:
Commuters, bus riders, carpoolers, students without cars or personal bicycles
Who is not:
Many car owners with decals, those with classes all close together
What the need is:
Bicycles to help students commute around campus quicker
What the need is not:
Bicycles for long haul where cars are easily accessible
Why the need exists:
Students want to commute quicker across campus to get to far away classes without spending too much time in the heat
Alternative explanations:
Decal holders can park their car in a spot and commute on campus with a bicycle instead of wasting gasoline driving from class to class.

1 comment:

  1. I like your thinking with helping student get around campus more efficiently. Are you limiting your target audience to just the UF campus? The point of this assignment ;is to hone in on your target demographic and to identify and explain who that in't. I think you did a pretty good job with that by recognizing that people with parking passes will not need this product.

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