Friday, September 27, 2019

9A - Testing the Hypothesis, Part 2

Who: After interviewing many people, I have developed a good idea of who falls within the boundary and who falls outside of it.  There are many people who commute to UF campus and travel to class on foot, but many others have parking decals and drive and park near their classrooms.  The group of people that would benefit most with a bicycle network on campus would undoubtedly be those who commute to campus via bus, uber, carpooling, etc.  Those that fall outside the boundary are those who drive themselves around campus.

What: The need for bicycles differs because transportation on bicycles is much faster and saves people energy as opposed to walking.  Those who have to travel long distance would benefit much more with a bicycle than on foot.

Why: Those outside the boundary don't have much of a need for the bicycles, unless they struggle to find more parking as traffic on campus increases.  At times, it would probably be quicker to travel with a bicycle than to have to get back in the car and drive.



Inside the BoundaryOutside the Boundary
Who is in:
Commuters, bus riders, carpoolers, students without cars or personal bicycles
Who is not:
Many car owners with decals, those with classes all close together
What the need is:
Bicycles to help students commute around campus quicker
What the need is not:
Bicycles for long haul where cars are easily accessible
Why the need exists:
Students want to commute quicker across campus to get to far away classes without spending too much time in the heat
Alternative explanations:
Decal holders can park their car in a spot and commute on campus with a bicycle instead of wasting gasoline driving from class to class.

Friday, September 20, 2019

8A - Solving the Problem

As a solution to commuters who wish they had bicycles, I believe that it would be very beneficial if UF had a bicycle program where there could be bicycles linked with smartphone apps located all over campus.  These apps would require students to register into the bike system, and they would be able to hop onto any shareable bicycle that may be around.  The bicycles would have built in security systems and GPS locators, rendering theft to be impossible.  The GPS locators could also assist students with finding where the nearest bicycle is.  Registering on the app would ensure that only faculty and students have access to the bicycles, and the GPS could make it so that the bicycle is unable to leave the campus.  Say there are 500-1000 shareable bicycles on the campus, plenty of students would be able to commute to their classes or bus stops much faster.  Once they are finished using the bicycle, another student can login and ride off.

7A - Testing the Hypothesis, Part 1

Opportunity:  At UF, many students spend a lot of time walking long distances every day.  These are students that probably do not have parking decals or even cars, and probably don't live close enough to simply ride a bicycle to campus.

The who: UF students
The what: Don't have a bicycle to ride on campus
The why: Live too far away, commute to campus on bus, don't own a car

Testing the who: Do other students commute to campus from a distance by bus or carpooling?
Testing the what: Would it be beneficial to ride a bicycle on campus?
Testing the why: Is there a way that UF could provide bicycles to students that commute to campus?

Interview feedback
Person number 1: This individual expressed that she commutes to campus via city bus every day she has class.  She said that she used to have a bicycle to ride on campus that she would leave locked up at the same spot for when she would get off of the bus, but it had gotten stolen.  She said that her bicycle was a very convenient means of transportation on campus.

Person number 2: This individual commutes to campus via city bus every day he has class.  He said that he tried bringing his bicycle with him to campus, but when the bus would arrive, the bicycle rack on the bus would be taken up and he would have no room to fit his bicycle.  As a result, because this was the typical thing that would happen, he stopped bringing his bicycle.

Person number 3: This individual drives to campus.  He said that parking can be very difficult at times, so he would park his car in one location and leave it there during the duration he is on campus.  He said that having a bicycle to get from place to place on campus is very convenient.  He does not want to risk getting in his car and spending another ten to twenty minutes searching for a parking spot again, and he also stated that he gets to his classes much faster on his bicycle as a result of avoiding the traffic.

Person number 4: This individual gets dropped off on campus by her parents.  She is a freshman and lives in Gainesville.  She said that she has a bicycle, but does not want to leave it on campus out of fear of it getting stolen or having parts stolen off of it.  She also does not want her bicycle to be exposed to the elements.  She said that she wishes there were a way she could bring her bicycle with her, but that there is no room in her parents' car.

Person number 5: This individual lives on campus.  He does not own a car because he does not see the point, being that he lives close enough to his classes.  He said that he used to have a bicycle, but didn't secure it well enough and became complacent with the security.  He said that he didn't think it would get stolen, but it got stolen anyway.  He said that sometimes he takes the bus on campus, but doesn't always bother waiting for it.  When he can afford it, he will buy another bicycle and have better locks for it.

6A - Identifying Opportunities in Economic and Regulatory Trends

Economic Changes
Opportunity #1 -- Investors prefer companies with more women in the workforce
a. https://www.npr.org/2019/09/20/762056390/investors-may-prefer-companies-with-more-women-in-the-workforce
b. I believe an opportunity may exist because like a lot of the people in which the study focused on, I believe a company with a higher concentration of women in the workforce is a progressive company that seeks to advance in opportunities and trends.
c. Customers with most opportunities include women and stockholders.  More women are being employed in the tech industry, and as a result, more people are buying stocks in those companies.
d. This opportunity is easy to exploit.  You can look into the demographics of a company and see how high the concentration is in women compared to other companies.

Opportunity #2 -- Boomers are not retiring
a. https://www.thebalance.com/top-usa-future-economic-trends-3305666
b. The baby boomers are not retiring, which means the younger generations aren't able to fill the jobs they are keeping.  Many boomers are not retiring due to the great recession in 2009, and others are simply wanting to work to fill up their time.
c. The people that this will heavily affect are the up and coming generations that need to fill those positions.
d. This will not be a very easy problem to solve.  As the boomers are getting older, they will have more health issues to battle, and they will probably not be able to officially retire, causing them to work until they eventually die.
Regulatory Changes
Opportunity #3 -- Trade thaw between USA and China
a. https://www.bloomberg.com/news/articles/2019-09-19/china-is-heading-to-montana-farms-in-latest-sign-of-trade-thaw?srnd=economics-vp
b. The trade war between the US and China is finally calming down, with the Chinese visiting farmland in the Western US.  The two countries are looking like they will finally eliminate tariffs, with China encouraging the purchase of American agriculture.
c. The customers with the most opportunities would include farmers and importers.  Farmers will once again be able to count on their crops going to a reliable source and importers will be able to continue their business without tariffs affecting them.
d. The opportunity will be easy to exploit, simply because of the years that people have already been exploiting them before the trade war began.  Now that the two nations are relaxing, they will simply be able to continue where they left off.

Opportunity #4 -- Federal reserve cuts interest rates
a. https://www.npr.org/2019/09/18/761689949/fed-eyes-another-interest-rate-cut-to-prop-up-the-slowing-economy
b. Due to a rising risk of the ten year economic expansion slowing down, the federal reserve has cut interest rates for a second time with a span of seven weeks.
c. The customers with this opportunity include anybody that would get a loan on a house or a business..
d. The opportunity will be easy to exploit, as all it would really consist of is simply getting a loan with a lower interest rate.  However, many people may refrain from getting a loan with the expectation that home values will plummet.

Friday, September 13, 2019

5A - Identifying Local Opportunities

1.  Florida Pet Rescues Prepare for More Lost Pets during Hurricane Season
Linkhttps://www.wuft.org/news/2019/09/11/florida-pet-rescues-prepare-for-more-lost-pets-during-hurricane-season/
Story:  Pets go missing all the time, but the numbers of missing pets increase during hurricane season or during storms.  As homeowners prepare and hunker down for a potential storm, their pets will often escape and become lost.  Angela Shore offers advice for how to prevent your pets from becoming lost, and how to recover them if they do make their way out of your home.
Problem:  Pets get lost and are sometimes mistaken as strays, resulting in owners feeling hopeless and concerned if their pets will ever make it back or survive.
Who has the problem:  Both the pets and the pet owners, as well as animal shelters experience problems when pets go missing.  When households don't properly secure their animals before a storm, many make it out and fill up the animal shelters, often not leaving enough room for more lost pets.  This could result in a pet not surviving, and the owners being heartbroken.

2.  Alachua Highlights Car Seat Safety during Child Passenger Safety Week
Link: https://alachuacounty.us/news/Article/Pages/DOH-Alachua-Highlights-Car-Seat-Safety-during-Child-Passenger-Safety-Week.aspx
Story:  Almost 50% of all child car seats are not used correctly, ranging from being installed incorrectly to the child not being fastened into the seat well enough.  Alachua county is bringing light to the campaign to raise awareness of car seats not being utilized correctly.
Problem:  Child car seats are very often being misused, resulting in fatal and severe injuries when involved in accidents.
Who has the problem:  Children that are placed in these poorly secured car seats are subjected to a lot of danger if that vehicle is involved in a collision.

3.  Gainesville Man Accused of Raping a Woman in August Arrested
Link: https://www.alligator.org/news/gainesville-man-accused-of-raping-a-woman-in-august-arrested/article_cb3a0b4c-d5dc-11e9-b7ba-93ac9487f3f1.html
Story: Edward Spaulding was linked with a DNA sample taken from a rape test kit.  He was accused of raping a UF student behind a bush after smoking crack.  He was charged with sexual assault and for failing to register as a sex offender.
Problem: A UF student was brutally raped by 61 year old Edward Spaulding and was rendered unconscious due to him aggressively choking her.
Who has the problem:  The rape victim is the main person that had the problem, but it could have been anybody that could have fallen victim to Spaulding.  As long as there are sex offenders walking among us, anyone could have the problem.

4.  Alachua County jail detention officer arrested following battery accusations against employee
Link: https://www.alligator.org/news/alachua-county-jail-detention-officer-arrested-following-battery-accusations-against/article_f31db72a-d5d8-11e9-9ecd-fbb18456e768.html
Story: Detention officer Hathcock was arrested after pushing his girlfriend to the ground, who has also been recording years worth of abuse through picture evidence.
Problem: Alachua county jail employed an unstable individual to take up the position of detention officer, a position demanding of high responsibility and integrity.
Who has the problem: Mainly the girlfriend of Hathcock is victim to this problem, but it could also be anybody else that Hathcock has abused.  This article brings to light the prevalence of abuse.

5.  City Commission repeals plastic ban, raises GRU rates
Link: https://www.alligator.org/news/city-commission-repeals-plastic-ban-raises-gru-rates/article_cbb76770-d5e3-11e9-9a5e-2fe54a48b3cd.html
Story: A few residents and small business owners have stepped up to the city commission voicing their concerns for the ban of single use styrofoam cups and plastic bags, as well as a few various Florida statutes that prohibit local governments from banning plastic bags and styrofoam cups.
Problem: Gainesville has run into legal issues in their efforts to ban the use of plastic bags and single use styrofoam cups.
Who has the problem: The city of Gainesville has the problem with enacting the ban into local law.

4A - Forming an Opportunity Belief

Many business owners find that nobody really cares about their business as much as they do.  For many people, their jobs are just that -- jobs.  They go there to work (often times they are late), put on a fake smile to get by with their customer service, don't put much effort into their side duties, and clock out to go home hoping to forget about their mundane job.  Employers struggle with motivating people the right way.  Many workers feel that their employers expect a lot from them despite the low wages they are making.

From my own personal experience, I have done a lot of job-hopping.  I am a very hard worker and I definitely go above and beyond and always seek to do whatever I can to help out, but in the end, if there is a different job that works out to be a better work environment, or even offers better pay and better perks, I will quickly throw in my resignation letter and hop over to take that better opportunity.  I am not the only one, either.  I have noticed that where there are better incentives, there are better workers.  Hard workers like to feel appreciated, and not only that, if a person has the motivation to work as hard as they do, they certainly have the motivation to seek a better job.  Possibly the question that goes through the mind of a hard worker subconsciously "what is my incentive to stay at this job?"

I believe that the more the employee feels cared about, the more the employee will care about the company.  If the employee cares about the company, they will take up extra duties and have that "genuine smile" for the customer that employers are always looking for.  But how exactly can an employee feel cared about?  Of course, you could raise the pay of the employee.  In the food industry, servers would probably arrive to work early if they were to be provided a meal before their shift, for example.  This would lower company theft, the employees would be on time, and they would remain focused with their tasks.  There are many ways to accommodate the workers to influence them to really care about the company and develop company loyalty.

Person 1: Restaurant owner 4 years
How well do you feel employees interact with customers?  Would you say they have good customer service?
       "Well, just like anything, it could be better.  We get good positive feedback from our customers and normally don't see too big of issues, but things do happen where we would have to reprimand an employee for something."

Would you say employees go above and beyond and take care of all of their duties and responsibilities and more?
       "I wouldn't say so, but there are some exceptions.  Many times employees will leave without finishing their duties, and rarely employees will do anything beyond what they are told to do, but like I said, there are exceptions.  The kitchen will be left a mess a lot of the time."

Are employees usually on time for their shifts?  Do employees ever get caught stealing food or eating in the kitchen?
     "I often catch employees eating through the cameras.  I have a policy that if a meal doesn't sell, the employee can eat it if they purchased the meal.  But I see many of them eating it anyway.  I don't want servers to put in a fake order only to eat it on the company's dime.  Employees are usually on time, no more than ten minutes later than the beginning of their shift."

Do you feel that employees care about the restaurant as much as you do?
     "No, definitely not.  If they did, they place would always be clean."

Do you feel that if employees were paid more and provided employee meals, they would feel more willing to do and care more for the company?
     "I doubt it.  To them, it's just a job.  If they are performing poorly at their job, I can just replace them."

What perks do you offer your employees that would tempt them to stay and care for your business more than going down the street to work for someone else?
       "Employees here get a 20% discount on their food, and they get pretty good tips being that we are in a financially well-off area in town."

Person 2: Grocery owner 10+ years
How well do you feel employees interact with customers?  Would you say they have good customer service?
       "I think so.  They ask if the customer needs anything, help them find what they're looking for, and continue on with their duties."

Would you say employees go above and beyond and take care of all of their duties and responsibilities and more?
       "It's a hit or miss.  Most only do what they have to do, but there are those that will go a little further."

Are employees usually on time for their shifts?  Do employees ever get caught stealing food or eating in the kitchen?
       "Usually they're on time.  We sometimes get those that don't show up.  We don't usually have employees opening up inventory or anything, but if something is being prepared in the kitchen, they will nibble after anything they can find."

Do you feel that employees care about the store as much as you do?
       "I don't think anyone really cares as much about a business as the owner does."

Do you feel that if employees were given more incentives, they would feel more willing to do and care more for the company?
       Owner: "What sort of incentives are you talking about?"
       Me: "For example, a weekly grocery allowance of $80-100 as opposed to just discounting them, or providing them a free meal if they show up thirty minutes early for their shift."
       Owner: "I haven't really thought of an allowance type of idea, but I suppose it's worth thinking about.

What perks do you offer your employees that would tempt them to stay and care for your business more than going down the street to work for someone else?
       "Employees get 15% off of all of their grocery purchases, and that includes anything that was prepared in the kitchen."

Person 3: Restaurant owner 10+ years
How well do you feel employees interact with customers?  Would you say they have good customer service?
       "I commend my employees here for having excellent customer service.  I don't really receive any complaints about them."

Would you say employees go above and beyond and take care of all of their duties and responsibilities and more?
       "I'd say so for the most part.  They take pretty good initiative and get things done that need attention.  We have a pretty organised system of operations here, too."

Are employees usually on time for their shifts?  Do employees ever get caught stealing food or eating in the kitchen?
       "Employees are usually punctual.  We take timeliness very seriously here, so if there is an employee that is consistently late, we usually send them packing.  I don't typically catch any employees stealing food, but sometimes I'll offer flatbread or something if we have a lot of it prepared."

Do you feel that employees care about the restaurant as much as you do?
       "No, but they care enough.  The loyal ones, at least.  It's a revolving door, so if there is an employee that isn't putting in their fair share, we will seek out a potential that is wanting it more."

Do you feel that if employees were given more incentives, they would feel more willing to do and care more for the company?
       "I think the employees are provided enough.  Things usually run pretty smoothly here."

What perks do you offer your employees that would tempt them to stay and care for your business more than going down the street to work for someone else?
       "Employees can get 50% off of their meal with a guest, so when you weigh in the expensive dishes that we serve, it's a pretty good deal.  We also hand out paychecks every week instead of every two weeks, so employees appreciate that a lot more too."

Reflection
After interviewing these business owners, it seems that the first two don't quite weigh in their employees enough.  The second restaurant owner seemed to have a very clean establishment with a motivated staff, so whatever is going on there must be working, but the first two places just seem to have that "typical work-staff" that is there to work and nothing more.

Conclusion
After interviewing these business owners, I think that providing employees with good perks and incentives is very important to helping them be motivated to provide good customer service and quality work for the companies.  As seen with person 3, the staff seems to be much more diligent in their work.  It could be a coincidence that because they offer better perks for their workers, it resulted in better quality work.  However, I think there is a link in that.  Employees there seem to be cared for.

3A - Entrepreneurship Story

Since I was very little, I always understood money as a resource that I could use to purchase things that I wanted.  At the time, age six or so, I would try to come up with different money-making ideas that way I could buy the toys I would want.  Unfortunately, I never really went through very seriously with my ideas, despite how simple they were at the time.

My drive for starting my own business hasn't ever been so strong like it is today.  My parents have owned their own business, ranging from a landscaping business to real estate, and even electronics recycling.  What seemed best about it was that they could set their own schedules, keep the money that they earned, and take a break if they wanted to.  These things all sound pretty great, especially for a young college guy like myself who is tired of working for selfish bosses who expect me to care as much about their businesses as they do without giving me much of an incentive to.  The many negative experiences that I have gone through has really helped me develop motivation to form businesses that value employees like they value customers.


I have come up with many small business ideas, but am only working on a few promising ones as hard as I am.  Discussing these ideas with family members of mine who are somewhat entrepreneurs and hearing their feedback is what helps keep me going.

I enrolled in this class that way I could develop some confidence in taking risks with business startups, and that way I could figure out how to piece together my ideas to make them realities.  I would always want to come up with more ideas and figure out how to make them realities.  The markets that I mainly venture in include entertainment, food, aviation and real estate, as those are the markets that I have been exposed to the most and have been passionate about.

Tuesday, August 27, 2019

Test post

This is a test blog post.  My name is Cameron Tretter.  I am a general business student at UF, specializing in pre-law and minoring in accounting.